Monday 1 March 2010

Brief: Don't Panic - VOGUE

Design One

Design Two

Design Three

What statement/fact/question/concept/tone is being communicated?

-Question: What is Vogue?
-'What is Vogue' - coming away from stereotypical women's fashion. What is popular/fashionable?
-'What is Vogue' - Ties, different styles, making up the question itself.
-'What is Vogue'
-Posing a question that has many answers.


Is this being communicated effectively?

-Yes, clear visuals.
-Yes I like the collection of ties and the patterns. However the word 'Vogue' could be misread,
-Yes lots of different styles of ties, so message is saying, Who knows what fashion or style will be next?
-Yes through type and a variety of styles of ties.
-Yes use of ties in text.


Have the posters answered the brief?

-Yes, your interpretation of what Vogue means to you.
-It seems to reflect the 5 chosen words well.
-Yes asking the question, What is Vogue? Makes people think and wonder that its more than a magazine.
-Yes it clearly focusses on the word Vogue.
-Yes, coming away from 'traditional' Vogue. Material - literal meaning.


Who is the audience - have they been addressed?

-Students, particularly directed at males.
-Students, more for men as it uses ties.
-Directed more towards males.
-Students, males because of the tie theme.
-Students, ones that question the norm.


Strengths:

-Varied colours and patterns, they work well together.
-Simple/Subtle/Effective.
-Quite like the subtle, muted colours used and how the words have been spelt.
-Variety of tie designs and possibility of further development.
-Well drawn and painted.


What could be developed further?

-Maybe try a background colour or print on coloured stock, maybe a border?
-Tweak the word Vogue slightly to make it more legible.
-Patterns with the ties & different layouts.
-Try changing white background, maybe have outline to the poster.
-Collar or shirt designs? Bring out saturation of the colours of the ties.


Further feedback:

-The clear and effective visuals communicate well to the target audience.
-Good idea, I particularly like the portrait layout.
-Look at background colours.

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