Brief: Communication is a virus- How does it spread?

Comments that were recieved on the final piece for 'Communication is a Virus'...

"The final design looks really professional and well crafted. Nice idea, but could have used harder phrases."

"Looks really good and like how the cards fit inside the packaging along with more information!! =) Really like the colours too!"

"Good interaction with mailshot."

"I think its a simple idea that works really well. Easy to carry around, fun and lots of information... Will people read all the text, is there a way of breaking it up?"

"Lovely colour choices and I really like the way the booklet folds out, nicely sized too."

"Good resolution. nice use of colour. Well crafted."

"Good colours and interactive final."

"Yeah I like it, the idea of the individual cards is appealing."

"Really nice idea, nice final product."

"Nice packaging, clearly alot of thought has gone into this."

"I like this alot. Such a great idea and done with class and simplicity. maybe font inside needs to be a bit bigger. the cards are very effective, they contain the right interpretation and don't loose impact. Nice design aswell."

"Wow to the packaging! =)"

"When you guys first told me about your idea I thought it would be difficult to pull off effectively although you've done a great job. Works as a nice unified package. Check the Polish words spellings though!"

"Really exciting and innovative packaging."

"Nice use of watercolour in development, well crafted package, not sure on the font for the front cover. Think of other nationalities that struggle to interpret basic text. Other than that, great work."

"Well thought out idea, nice packaging and use of colour. Easy to read and understand."

"Cool stuff!"

Brief: Communication is a virus- How does it spread?

Chosen partner: Hazel Gage

Why have you chosen to work with your creative partner? What are your aims?

Me: I have chosen to collaborate with Hazel because I feel we have differing creative strengths, but we also think in a similar way and are both very committed towards our work. I think having this similar attitude will help us absorb new skills from each other over the course of the brief.

Hazel: We have similar ways of approaching work and we are both very dedicated. Jonny has an illustrative side to his work which I would really like to use in some projects.

What are your specific areas of creative interest in this brief?

Me: My specific areas of creative interest lie within hand drawn illustration and type, or producing any original artwork which can then be scanned in and digitally manipulated. Other interests are digital typography and photography.

Hazel: I like illustration but am not fond of my own drawings. I think my area of expertise would be more on the computer based side of things - digitalising artwork and possibly creating a website.

What design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Me: Hand drawn illustration and type, digital type and layout, Photoshop.

Hazel: Layout, Type, Photoshop, Illustrator, InDesign.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Me: Idea generation and development, research.

Hazel: Research, blogging and documentation, evaluation.

What will your specific roles be in the collaboration in relation to your brief?

Me: Illustration/hand drawn imagery, Photoshop.

Hazel: Digitalising artwork, Illustrator, Photoshop, InDesign.

What will your individual responsibilities be in relation to the brief?

Me: Producing original artwork, researching, idea generation, aiding production of finished pieces, good communication, compromising with my partner.

Hazel: Researching paper manipulation for the mail shot, sourcing locations to place the finished product, digitalising artwork.

Joint responsibilities?

Developing product, idea generation, researching, questionnaire, testing different practices and techniques.

Brief: Communication is a virus- How does it spread?

Presentation

How professional was the verbal element of the presentation? Was it delivered with clarity? What might have improved it?

1. Well presented, a few points were unclear but the initial point well chosen.

2. Well prepared. Notes organised. a bit of confusion with the target audience being holiday makers.

How professional was the visual element of the presentation?ow well were the boards designed? What might have improved them?

1. Boards were clear, mixture of image and facts. Well balanced, clear representation of research.

2. Too much on the boards. Presentation boards could have been done on the computer to ensure clarity.

Proposal

What is the message?

1. Learn a new language.

2. To get people who travel to foreign countries to learn the language of the country they are travelling to.

Is there a clear sense of audience? Who is the project targeting?

1. Yes, people going abroad, to learn more about the language.

2. 35-55, more cultured travellers.

What context will the message exist in? How does the proposed solution answer the 'virus' element of this brief?

1. It answers the brief well, trying something new, learning a new language, I think creatively exploring this will do this effectively with input.

2. Flyers and mail shots. Targeting appropriate places where the message can spread.

Overall, what do you think of the proposal?

1. Very interesting, I think the fun aspect should be kept, really like the idea of the figures.

2. Good idea, could be made fun to make it more appealing.

Brief: Communication is a virus- How does it spread?

Brief:

A graphic response to the issue of 'Getting people to talk more/communicate more'.

Considerations:

Nationalities, languages, bringing people together, integrating people into communities, body language, greetings.

Target Audience:

Integrating nationalities, and people from different backgrounds.

Tone of Voice:

Friendly, curious, welcoming, persuasive, interesting, comfortable, personal.

Background:

Data, population and nationality statistics, interaction, communication, questionnaires, emails, language centres, council information, organised existing events.

Mandatory Requirements:

Two colours plus stock, easy to reproduce, visible to a large audience.

Deliverables:

3 x A2 presentation boards for the pitch on the concept, content and method of delivery.

Visual Language: What Is Line?

The Brief:

Produce a body of work based around the statement, 'A formation of people, objects or things, on, beside or behind each other'.

Considerations:

Tree trunks, branches, roots, bark and texture, tree rings, growth, decay.

Target Audience:

People interested in nature and trees. 30-50. Purpose? - to direct, inform.

Tone of Voice:

Playful, curious, interesting and lighthearted.

Background:

Nature guides, maps, walking routes, photography, maybe hand drawn illustration, different types of mark marking.

Mandatory Requirements:

Body of work including imagery, research, photographs, sketchbook work, documentation.

Deliverables:

Body of work and a final piece (book?)

Brief: InDesign Workshop

The Brief:

Using a subject matter of a fellow classmate (Sophie Herring) you are required to produce a visually considered double page spread based upon them using information gained from the interview and their blogs.

Considerations:

Explore type,layout,image and colour. How does each component react with each other.

Target Audience:

Our given classmate - Sophie Herring, and the rest of our group.

Tone of Voice:

Lighthearted, playful.

Background:

Base on interview responses and blog work, 'Hand Job' book, 'This is England' film, Eduardo Recife, Collage work, Pen work and fine liner,Photography - Fish Eye, 1980's era, This is England film, fashion of the time, handmade and handcrafted, baking, cakes, Sox- silver tabby cat,South Shields, by the sea, beaches, Carbis Bay, 8/10 cats, Sean Lock, Stand up videos.

Mandatory Requirements:

A3 Stock (237x380) 2cm bleed, Landscape.

Deliverables:

One double page spread.

Brief: Don't Panic - VOGUE

Design One

Design Two

Design Three

What statement/fact/question/concept/tone is being communicated?

-Question: What is Vogue?

-'What is Vogue' - coming away from stereotypical women's fashion. What is popular/fashionable?

-'What is Vogue' - Ties, different styles, making up the question itself.

-'What is Vogue'

-Posing a question that has many answers.

Is this being communicated effectively?

-Yes, clear visuals.

-Yes I like the collection of ties and the patterns. However the word 'Vogue' could be misread,

-Yes lots of different styles of ties, so message is saying, Who knows what fashion or style will be next?

-Yes through type and a variety of styles of ties.

-Yes use of ties in text.

Have the posters answered the brief?

-Yes, your interpretation of what Vogue means to you.

-It seems to reflect the 5 chosen words well.

-Yes asking the question, What is Vogue? Makes people think and wonder that its more than a magazine.

-Yes it clearly focusses on the word Vogue.

-Yes, coming away from 'traditional' Vogue. Material - literal meaning.

Who is the audience - have they been addressed?

-Students, particularly directed at males.

-Students, more for men as it uses ties.

-Directed more towards males.

-Students, males because of the tie theme.

-Students, ones that question the norm.

Strengths:

-Varied colours and patterns, they work well together.

-Simple/Subtle/Effective.

-Quite like the subtle, muted colours used and how the words have been spelt.

-Variety of tie designs and possibility of further development.

-Well drawn and painted.

What could be developed further?

-Maybe try a background colour or print on coloured stock, maybe a border?

-Tweak the word Vogue slightly to make it more legible.

-Patterns with the ties & different layouts.

-Try changing white background, maybe have outline to the poster.

-Collar or shirt designs? Bring out saturation of the colours of the ties.

Further feedback:

-The clear and effective visuals communicate well to the target audience.

-Good idea, I particularly like the portrait layout.

-Look at background colours.