Tuesday, 9 March 2010

Brief: Communication is a virus- How does it spread?

Brief:

A graphic response to the issue of 'Getting people to talk more/communicate more'.

Considerations:

Nationalities, languages, bringing people together, integrating people into communities, body language, greetings.

Target Audience:

Integrating nationalities, and people from different backgrounds.

Tone of Voice:

Friendly, curious, welcoming, persuasive, interesting, comfortable, personal.

Background:

Data, population and nationality statistics, interaction, communication, questionnaires, emails, language centres, council information, organised existing events.

Mandatory Requirements:

Two colours plus stock, easy to reproduce, visible to a large audience.

Deliverables:

3 x A2 presentation boards for the pitch on the concept, content and method of delivery.

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