List of possible client groups that use graphic design in the development, production, distribution, promotion and communication of their products and services:
Retail -
Promotional material, Branding, Identity, Logo, Web presence.
Education -
Information Graphics, Campaign, Branding, Publishing.
Music Industry -
Poster/Flyers, Sleeve Artwork, Merchandise, Web presence, Promotional, Logo, Video.
Publishing -
Editorial/Layout, Printed Material, Promotional, Typography.
Healthcare -
Information Graphics, Campaign, Branding, Publishing.
Technology -
Promotional, Posters/Flyers, Packaging, Branding.
Film & TV -
Title Sequences, Adverts, Idents, Promotional, Video.
Charity -
Branding, Identity, Web presence, Promotional, Campaign, Information Graphics.
Travel -
Publishing, Guides & Handbooks, Maps, Information Graphics, Promotional Material.
Councils & Local Government -
Information Graphics, Web presence, Branding, Identity, Printed Material.
Business -
Branding, Identity, Business Cards, Web presence, Promotional.
Advertising Agencies -
Promotional Material, Printed Material, Web presence, Campaigns.
A particular area of interest for me is Travel. It's a subject I have a very strong and genuine interest in and has featured as the subject of a number of my projects throughout my Foundation year and Degree so far.
What skills do you have and how they relate to the needs of your client group?
I feel one of my best skills is my strong idea generation. Particularly when Im surrounded by other creatives and Im being questioned I find I can reef off numerous ideas connecting to the subject matter involved. When initiating concepts and ideas, I think Im very considerate and sympathetic to a clients needs and manage to keep this in mind throughout the development of a project. I also think Im a committed and organised designer with a developing technical level, in terms of understanding the industry and software for example - all of which is underpinned by strong drawing and communication skills. Finally, Im also an individual who likes to be well informed. I think this is of utmost importance in everyday life but also it would help me to react and understand things that confront me as a graphic designer.
What skills are needed and what skills do you want to develop?
It's essential to be able to understand the needs specific of every individual client . Whilst always retaining the importance of working within a brief, it's also equally - if not more - important not to dismiss your gut reaction to a project that would subsequently limit your creativity. It's necessary to be punctual, professional and reliable as briefs are often turned around to tight deadlines and so time management and a solid industry understanding are crucial to achieving this although these skills tend to come with time and experience.
What are your professional/creative aims and how do they relate to the needs of the client group?
When working in the field of graphic design, it has become clear to me from what I have read about other fellow designers and creatives that you must produce work with content, or a message, that you are passionate about - and then set about making other people passionate about it as well.
Travel/Countries/Cities/Maps - are all connected subjects that I have genuinely been interested in from a young age. These topics could lead to producing work surrounding City branding/ Guides/Handbooks/Maps/Information Graphics. Having a genuine interest in the subject of our work ultimately enables you to understand what you need to produce and be able to do it in a creative, fresh and effective way. I believe that any aspect of successful design must hold two essential qualities, it must be easy and interesting.
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