Tuesday, 29 September 2009

Brief: How to... (rationale)

How to...
live with people you don't like.

Who needs to know?
Students and anyone living in shared accommodation.

What do they need to know?
Helpful advice on how to get along with or put up with annoying flatmates.

Why do they need to know?
Knowing this would enable people to settle into their new surroundings more quickly and easily.

What will they respond to?
Students in particular are continually bombarded with information, advice and leaflets, especially during the first few weeks of university life and so i feel they would respond to something unique and unexpected that would make them want to retain it.

Where do they go?
The resolution could be placed within the accommodation as a kind of welcome pack or could be available as a freebie from a fresher's fair.

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