At the end of the second year, it was made clear to us the importance of having a clear direction in terms of our creative focus when we return for our final year in September.
This is something I haven't found easy to think about in the past but, over the course of last year I have found that I definitely prefer working with design for print, yet after that, I still couldn't be much more specific. Thus during the early part of summer I felt it was most important to take time to reflect on the work I have already produced and then I focused on researching into studios and designers I liked and pin-pointing exactly what it was within their portfolio that really interested me. I've started to realise that identity and branding are aspects that particularly engage me and is an area I'd like to move towards. I see identity as addressing both the look and feel of something and using the design work to cover all access points to a brand between client and customer which could regularly lead to my skills being applied across several areas, from printed stationery to shop interior. Furthermore, if I can source suitable briefs along these lines I feel it will help me produce a body of work with a more commercial edge to it which I think is important to develop at this time.
Other areas that I know I enjoy from experience over the past year are editorial (magazines & publications) and printed promotional work (posters & flyers). I also thoroughly enjoyed creating a typeface for a competition brief last year and I think aspects of this could fit well with the identity and brand work I'm aiming to do with regards to developing logotypes and custom lettering.
Below are a few links to posts on my design context blog and the actual websites of studios that show the direction I want to move towards:
Now I just need to crack on and find the briefs to help me do this!
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