Brief: Speaking From Experience

Rationale 1

Brief: (What is the problem you intend to solve?)

'Everything you need to become a Graphic Designer in Leeds'

Who needs to know?

First year students on the BA Graphic Design course at Leeds College of Art.

What do they need to know?

I feel that they need to know what and where design related places are located in the city. For example; where to source materials, places to get inspiration such as galleries and museums and where to find books, magazines and journals.

Why do they need to know?

So that they know where to source materials, books, magazines and journals. Also so that they know where to find relevant galleries, exhibitions, museums and events.

What will they respond to?

I think they will respond to a physical product, perhaps a printed booklet of some kind, that they could receive at the beginning of the course as I remember appreciating welcome packs for example when I first started.

What research is required?

Primary: Going out into Leeds and sourcing all relevant locations to inform the target audience of, photographing and documenting them. Asking classmates for their tips on places to source materials, books and magazines also where the best and most appropriate galleries and museums are.

Secondary: Internet research to find out a comprehensive list of what design related places are located in Leeds. Collect existing guides and maps.

Rationale 2

Brief: (What is the problem you intend to solve?)

'To prevent new students and visitors from getting lost around college'

Who needs to know?

First year students on the BA Graphic Design course and visitors to Leeds College of Art.

What do they need to know?

They need a new, clearer set of directional signage to replace the current system that is used.

Why do they need to know?

To help people that are new to the college navigate their way around whilst they get to know their new surroundings.

What will they respond to?

They will respond to something modern and contemporary that remains in keeping with the 'identity' of the college but something that most importantly is visually clear and

What research is required?

Primary: Documenting and photographing the current directional signage used around the collage. Also look into what signage is used in museums, galleries and other public places around Leeds.

Secondary: Look at relevant books on information graphics and signage/mapping.