Monday, 2 May 2011

Sauce : Identity

We agreed that we should all do a bit of work with regards to forming the identity of the proposed studio. For the enterprise module, the design work isn't a central part but, it certainly has a big role to play in how we communicate the 'feel' of the business.
I noticed an old photograph in the 'random' file on my Mac (below) of the word 'sense' that is spray painted onto a wall and instantly thought it could help me form the look of the name of our studio. Apart from looking similar to the word sauce, I thought the font had a great flow to it which would lend itself well to our name so I set about copying letters that I could use and then forming ones that I needed in a similar style.

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