Personal and Professional Development

Which of these words describe you as an individual?

Confident, Considerate, Determined, Passive, Vocal, Open, Objective, Ethical, Informed, Tolerant, Critical, Decisive.

Considerate, Informed, Tolerant.

Which of these words best describes your approach to life?

Organised, Passive, Reflective, Flexible, Laid Back, Decisive, Impulsive, Direct, Objective, Confident, Punctual, Critical.

Organised, Flexible, Critical.

What do you want to be?

Organised, Passive, Reflective, Flexible, Decisive, Direct, Honest, Committed, Punctual, Critical, Entertaining, Informed.

Informed, Ambitious, Committed.

Which of the following qualities do you look for in others?

Honesty, Tolerance, Ambition, Confidence, Commitment, Creativity, Responsibility, Focus, Humour, Objectivity, Flexibility, Punctuality.

Confidence, Focus, Tolerance.

List ten things you have learnt:

1. Concept Building

2. Idea Generation

3. Crit and Feedback Skills

4. Book Binding and Letterpress

5. New Photography Skills

6. Illustrator

7. Understanding of Indesign

8. Colour Theory and Visual Language

9. Developed Research Skills

10. Explored different Methods of Delivery

List ten things you want to learn:

1. Composition and Layout

2. Improve Illustrator Skills Further

3. Improve Indesign Skills Further

4. Develop Colour Theory Further

5. Information Graphics

6. Develop Illustrative Work

6. Typography

7. Print Skills

8. Develop Screen Printing Skills Further

9. Advertising

10. Ethical Design

Which of these words describe your ambitions as a designer?

Expressive, Creative, Perceptive, Subversive, Clinical, Commercial, Ethical, Effective, Ambitious.

Creative, Perceptive, Effective.

What do you want your work to do?

Persuade, Educate, Seduce, Shock, Promote, Instruct, Attract, Change, Inform, Entertain, Package, Document.

Attract, Inform, Document.

Which of the following words do you associate with your work?

Message, Research, Product, Image, Clarity, Idea, Media, Audience, Process, Concept, Type, Context.

Concept, Clarity, Image.

Which of the following areas have you developed your skills in?

Type, Video, Colour, Concept Building, Photography, Image, Composition, Idea Generation, Print, Drawing, Research, Problem Solving.

Idea Generation, Concept Building, Type.

Which of the following areas do you need to develop your skills in?

Type, Video, Colour, Concept Building, Photography, Image, Composition, Idea Generation, Print, Drawing, Research, Problem Solving.

Composition, Print, Research.

Which of the following are you interested in developing your skills in?

Typography, Video, Interactive Design, Book Design, Photography, Illustration, Advertising, Character, Print, Motion Graphics, Information Graphics, Narrative.

Information Graphics, Print, Illustration.

Brief: Speaking From Experience

Rationale 1

Brief: (What is the problem you intend to solve?)

'Everything you need to become a Graphic Designer in Leeds'

Who needs to know?

First year students on the BA Graphic Design course at Leeds College of Art.

What do they need to know?

I feel that they need to know what and where design related places are located in the city. For example; where to source materials, places to get inspiration such as galleries and museums and where to find books, magazines and journals.

Why do they need to know?

So that they know where to source materials, books, magazines and journals. Also so that they know where to find relevant galleries, exhibitions, museums and events.

What will they respond to?

I think they will respond to a physical product, perhaps a printed booklet of some kind, that they could receive at the beginning of the course as I remember appreciating welcome packs for example when I first started.

What research is required?

Primary: Going out into Leeds and sourcing all relevant locations to inform the target audience of, photographing and documenting them. Asking classmates for their tips on places to source materials, books and magazines also where the best and most appropriate galleries and museums are.

Secondary: Internet research to find out a comprehensive list of what design related places are located in Leeds. Collect existing guides and maps.

Rationale 2

Brief: (What is the problem you intend to solve?)

'To prevent new students and visitors from getting lost around college'

Who needs to know?

First year students on the BA Graphic Design course and visitors to Leeds College of Art.

What do they need to know?

They need a new, clearer set of directional signage to replace the current system that is used.

Why do they need to know?

To help people that are new to the college navigate their way around whilst they get to know their new surroundings.

What will they respond to?

They will respond to something modern and contemporary that remains in keeping with the 'identity' of the college but something that most importantly is visually clear and

What research is required?

Primary: Documenting and photographing the current directional signage used around the collage. Also look into what signage is used in museums, galleries and other public places around Leeds.

Secondary: Look at relevant books on information graphics and signage/mapping.