Sunday, 17 January 2010

Brief: Collection 100 Rationale

Product & Promotion/ Product & Packaging/ Product & Distribution:

I have chosen to follow the product and distribution route as I feel this is most appropriate for what kind of product I plan to create; 'a contemporary travellers card'.

Who is the audience and how do you intend to engage with them?

I intend to mainly target the gap year travellers - whatever the age, as I feel that the design and practicality of this card would suit this audience.

What is the function of the product - is it supposed to inform/instruct/educate/document/entertain?

My product's function is to inform and instruct. It could be a useful little item for gap year travellers that could instruct them to go to certain interesting places and then inform them on what to do when there for example. A traveller could travel to a destination then pick up another card which tells them where to go next.

How will the audience interact with the product?

It could be a small credit card size product - a contemporary travellers card. Each one could feature a specific place as recommended to me through my 100 opinions. The card could hold information such as things to do and see/ places to stay and eat/ small map/ useful numbers and websites/ the opinion of the person who originally suggested it.


Friday, 15 January 2010

Brief: Collection 100 - Presentation

Subject Matter:
Maps/Places/Travel

Themes of research within the subject matter:
Co-ordinates/Favourite Places/Mapping

Themes to be developed:
- Borders and territories.
- Definition of a Country or place.
- Dividing land masses.
- Plotting and organising co-ordinates.

General feedback on presentation:
Clear and concise. Easy to understand. Subject matter has a wide variety of topics within it.

Methods for categories/organising research:
Co-ordinates/Time Zones/Continents/Population/Boundaries

Additional research required:
Primary - Examples of maps and guides, photos of maps in use.
Secondary - Mapping books, Symbols and systems, Colours.

Issues Raised:
Where did map making come from?/Individual and personal places/Chronological order of maps/Google Earth and Street View/Borders/Changes in borders and territories/Nautical maps.